Selling Food to Ontario 2019

Selling Food to Ontario

Part One & Two – “Agenda’s”



Part One: Breaking Ground in Local Food –

What You Need to Know

March 5, 2019, 9:00am to 3:30pm

Mohawk Community Centre, Tyendinaga


9:00am  Market Channel Opportunities Introduction
  • Jessica Kelly, Direct Farm Marketing Specialist, OMAFRA
9:15am  Navigating the Opportunities: Producer Perspective
  • Jenna Empey, Pyramid Ferments
9:50am  Panel: Getting Retail or Restaurant Ready
  • Sheri Evans, Local Development Manager, Sobey’s
  • Kara Enright, Enright Cattle Company
10:50am  Break
11:10am  Dollars and Cents of Local Food
  • Jessica Kelly, Direct Farm Marketing, OMAFRA
12:00pm  Lunch
1:00pm  Trends in Local Food
  • Jessica Kelly, OMAFRA – Consumer
  • Karen Fischer, OMAFRA – Restaurant
  • Sheri Evans, Local Development Manager, Sobey’s – Retail
2:30pm  Local Resource Panel
  • Trenval Community Futures – Amber Darling
  • Mohawks of the Bay of Quinte – Renee Barnhart-Brant, Frank Lavalley
  • Indian Agriculture Program of Ontario – Jamie Hall
  • Aboriginal Labour Force Development Circle – Chris Maracle                                 
  • OMAFRA – Jessica Kelly, Karen Fischer


Part Two: Tending to Vending: Scaling up Sustainably

April 2, 2019, 9:30am to 4:00pm

Quinte Sports and Wellness Centre, Belleville


9:30am  Food Regulation Expert Panel: Overview of Ontario’s food regulatory system
  • Facilitated Q&A regarding food regulation
  • Speakers:
    • Public Health Unit – Roberto Almeida
    • OMAFRA – Carolyn Cross
    • Canadian Food Inspection Agency – Melissa Kempers
9:15am  Navigating the Opportunities: Producer Perspective
  • Jenna Empey, Pyramid Ferments
12:00pm  Local Lunch – Gourmet Kitchens Catering
1:00pm  Overview of Prince Edward County Food Hub and Ontario Agri-Food Venture Centre: Supports and Services
  • Michael Farrell, Chair
  • PEC Food Hub
  • Trissia Mellor, Agriculture Manager, Northumberland County 
  • Interim Manager OAFVC
2:00pm  Peer-to-Peer Business Support: Lessons from the Field
  • Affordable, certified commercial kitchen space is often a barrier to growing a food business. Hear about how local food businesses have used shared commercial kitchen space to access new markets, grow their companies, and be recognized for their achievements. Learn about how they overcame challenges and accessed new opportunities.

3:00pm  Marketing Your Product for Retail Success
  • Hear from a successful retailer how they strategically use marketing to build their customer base and scale up. Melanie Harrington, Owner, Dahlia May Flower Farm