Jo-Ann McArthur

Nourish Food Marketing - President
Jo-Ann McArthur

Jo-Ann McArthur

Nourish Food Marketing - President

Biography

Jo­Ann has spent a career building brands with consumers and retailers at Procter and Gamble, Unilever and Cadillac Fairview.

As a divisional President of Molson Coors, and a member of its North America Management Board, Jo­Ann led the charge to sell more beer more profitably.

As a Founding Partner and President of Nourish Food Marketing, Jo­Ann now builds powerful brands for food and beverage products in Canada, the US and Europe, creating marketing strategies that help move products off the shelves, into the consumer’s shopping basket, onto their plates and into their hearts.

She has worked with entrepreneurs launch award winning products and with Municipal, Provincial and Federal agencies to create programs that support Canada’s food industry.

Jo­Ann is founding chair of the Sponsorship Marketing Council of Canada, a Past President of The Empire Club of Canada where she hosted leaders from around the globe, and serves as Board Chair of ABC Life Literacy Canada.

Jo­Ann also lectures on Marketing at the Schulich Executive School of Business, the Association of Canadian Advertisers, and Food Starter, formerly the Toronto Food Business Incubator.

Previous speaking engagements include:

  • Restaurants Canada
  • Ontario­European Agri­Food Forum
  • Food And Beverage Ontario, (formerly the Alliance of Ontario Food Processors),
  • TFO Canada,
  • The Pet Food Association (Canada and U.S.),
  • Woman of Influence WXN,
  • Packaging Association of Canada,
  • IEG Annual Conference Chicago,
  • World Congress of Sport New York
  • Women & Leadership Summit
  • Women in Business,
  • Canadian Institute,
  • Canada Sports Forum
  • Numerous Chamber of Commerce appearances
  • Numerous television appearances.

She enjoys hiking and running half marathons with her husband, 3 children and goldendoodle Gracie – a necessity as she enjoys tasting everything that comes out of the Nourish test kitchen!

All sessions by Jo-Ann McArthur

Marketing Local – Selling Local

14:15-15:15
Maranatha Church